We’re baaa-aack

June 7, 2016

tx-signSorry we’ve been so M.I.A. lately, but we’re back in the saddle now and wanted to share some updates and pics about our latest adventures.

We have officially left Arizona now and moved our company to Texas where we plan to settle down someday. For the next year or 2 we hope to travel around the country in our motorhome, but haven’t hit the road yet since we’ve had some serious family health issues the past several months. Thankfully both Mom and my brother are doing better and so glad we were able to be here to help them during this time.

Anyway — we are now living in our 36-ft motorhome full time back working on custom book projects, revamping our sites, and helping moderate the U.S. First Responders Association facebook page and website.

Plus we’re helping Mom and bro with their dogs, gardens/yard work, and Mom’s chickens … and spending time with family we haven’t seen much the past 19 years since Bill’s health limited our travel.

Bill has a great green thumb but I’ve never been much into yard work, however now that I’ve been helping with the gardens, I love it and learning LOTS.

OLYMPUS DIGITAL CAMERA

I’m also smitten with Mom’s chickens. She’s got 15 white pullets (young 9-month old chicks) and 8 older hens from 3 other breeds she bought over the years. (If you purchase breeds that lay different color eggs it helps you find out which older ones are still laying ~ esp. when there’s only 1 or 2 older hens left.)

We won’t bore you with chicken stories (for now) but they are entertaining, very vocal and stinky ~ and they bless us with 15 to 20 white, brown and green eggs a day so I don’t mind putting up with their crap. (giggle)

Mom doesn’t raise meat chickens so we haven’t dispatched / butchered any, but once Bill and I settle down on our own personal farm that is on my wish list (along with raising rabbits, bees, a mini cow, etc.)

Here are some photos from east TX…

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

OLYMPUS DIGITAL CAMERA

tx-garden n greenhouse

In addition to the wonderful veggies and fruit in gardens and greenhouse, Mom and bro have beautiful flowers everywhere so Bill makes pretty arrangements often for our motorhome…

tx-flower collage

Cheers all, stay safe and talk soon! j & B

tx-flowers n wine


Revenue sharing ideas for agencies, volunteer groups and others

January 20, 2016

disaster booksFor over 15 years groups around the country have used our customizable disaster preparedness and first aid manuals to educate local communities and raise funds for local volunteers. Now we want to help clarify this concept with examples, and encourage agencies, businesses, volunteer groups, faith-based organizations, civic clubs, associations, nonprofits, youth groups
and individuals to collaborate with local groups and split the ad revenues back so it benefits everyone.

The key is for an agency, organization or individual to bring all the various decision makers together then use the talents and resources of those public-private partners to do community wide book projects.

Fedhealth’s upgrade option allows groups and communities to add 48 to 288 extra full color glossy pages (for a total of 300 customizable 5-3/8” x 8-3/8” pages) that can be added to our 266-page IT’S A DISASTER! book. Personalize books with your community’s own title, logos, letters, maps, shelter data, emergency plans, special needs data and more, and reach out to your Chambers, Rotary clubs and other business groups and let their members place ads inside books for pennies on the dollar. The money raised will purchase books PLUS allow you to share revenue with local emergency management offices, first responders, volunteer groups, Chambers, Rotarys, ad agency and others as described below.

For example…

  • Partner with your city and county officials and Local Emergency Planning Committee to help decide what emergency data and messages should be added to books for public education;
  • Partner with your Chambers, Rotary Clubs and others and have them ask their members to advertise in books and share ad revenues back with those groups (see examples below);
  • Encourage advertisers to give discounts, freebies, coupon and QR codes on day-to-day products and services to help incentivize people and save them money on supplies and daily needs like…
    o  Groceries, toiletries, batteries, toys, pet supplies, etc.
    o  Tools, storm shutters, smoke and CO detectors, alarm systems, etc.
    o  Free energy evaluations, rebate programs, discounted memberships, etc.
    o  Services like roof repair, carpet cleaning, tree trimming, haircuts, daycare, dry cleaning, restaurants, movies, lodging, car rentals, etc.
  • Split ad revenues between various groups helping coordinate the project (percentages can be whatever you want them to be and given to whatever groups you decide).

Say your community wants 20,000 books with 250 pages of color ads @ $0.15 full page 

(Total cost to advertisers: $3,000 full page [4”x7”] color ad / $1,500 half pg / $750 quarter pg)

Gross Revenue collected from ads   $ 750,000  (20,000 books x .15/pg x 250 pgs)
– cost of books delivered in US      – $ 140,000  (20,000 x $7.00 dlvd in continental US)
Remaining funds for distribution    $ 610,000

Consider distributing funds amongst partners…
– 10% to EMA, LEPC, CERT, etc.    –  $ 75,000  (share a % of Gross Revenue)
– 10% to chambers, Rotarys, etc.  –  $ 75,000  (share a % of Gross Revenue)
– 20% to Ad/Marketing agency      – $ 150,000  (maybe a % to agcy to coordinate ads)

Amount left for project coordinator(s) $ 310,000 (use / keep / distribute as needed)

Or for a larger community … 50,000 books with 250 pages of color ads @ $0.15 full page
(Total cost to advertisers: $7,500 full page [4”x7”] color ad / $3,750 half pg / $1,875 quarter pg)

Gross Revenue collected from ads     $ 1,875,000  (50,000 books x .15/pg x 250 pgs)
– cost of books delivered in US        – $   350,000  (50,000 x $7.00 dlvd in cont. US)
Remaining funds for distribution      $ 1,525,000

Consider distributing funds amongst partners…
– 10% to city/county EMA, CERT, etc. – $ 187,500 (share a % of Gross Revenue)
– 10% to chambers, Rotarys, etc.          – $ 187,500 (share a % of Gross Revenue)
– 20% to Ad/Marketing agency              – $ 375,000 (maybe a % to agcy to coordinate ads)

Amount left for project coordinator(s) $ 775,000  (use / keep / distribute as needed)

  • Give books to chambers, advertisers, schools, Scouts, EM, Fire, Police or Health Departments, volunteer groups, churches, businesses and others to help disseminate materials to your local communities.

Realize the above numbers are just examples and project coordinators can adjust ad rates, percentages, and revenue sharing amounts to whatever works best for your respective communities and regions.

Nothing is cast in stone so be creative with this totally customizable program, and please know we are available for conference calls to help explain this opportunity to your partners, if needed (even after hours or on weekends).

The goal is to generate excitement so businesses will line up every year to be involved in something so beneficial to their community and something so affordable ~ especially since books and ads stay in front of people year-round. And, by offering extremely discounted ad rates as shown in above examples, it allows all sizes of businesses to participate. The public will look forward each year for the latest book full of discounts and freebies from advertisers and keep this valuable tool around constantly saving money on day-to-day products and services. And consider combining your custom books with the iEPN opportunity.

Bottom line … when communities do this project each year the public and advertisers get fresh content and discounts, and it helps fund local first responder and volunteer groups. The previous year’s books are still useful since extra preparedness and first aid manuals can be kept in home, kits, boats, RVs, cars, lockers, and workplaces.

It’s a true Whole Community Preparedness program that generously funds nonprofits, agencies, volunteer groups, civic clubs and others while helping our nation become more prepared and resilient.

Please call Fedhealth at 1-888-999-4325 to discuss your needs or to request a free information kit … or download a free 56-page mini ebook and learn more about our Public-Private Partnership ideas at www.itsadisaster.net/ppp.html.

 

Download the above overview in a 2-page PDF


Data Privacy Day is 28-Jan-2016

January 10, 2016

Happy New Year everyone! Sorry it’s been so quiet on our blog lately, but we’re back in the saddle and ready for 2016.

Mark January 28, 2016 on your calendar as Data Privacy Day. DPD is an international effort held annually and organized by the National Cyber Security Alliance to create awareness about the importance of privacy and protecting personal information.

DPD is part of a greater effort, the #PrivacyAware campaign, which helps everyone understand how they can own their online presence and reminds businesses that privacy is indeed good for business.

NCSA’s #PrivacyAware campaign provides free, nonproprietary resources to help you spread the word about privacy and protecting personal information. Here are some of the things you can do:

  • At Work … Privacy is good for business: Create a culture of privacy at work by teaching all employees what privacy means to your organization and the role they have in making sure privacy is achieved and maintained. Learn more about online business safety
  • At Home … Own your online presence: Help you and your family be #PrivacyAware. Talk to your family and friends about protecting personal information and how to stay safe online. Get started with these tips.
  • In Your Community … Share your privacy knowledge: Volunteer in a local school, senior care facility or faith-based organization, send messages on community listservs and use resources from the #PrivacyAware campaign to spread the word. Find some privacy tips for businesses, older adults, teens and parents

One way you can join the 2016 effort is by becoming a Data Privacy Day Champion. DPD Champions include companies and organizations of all sizes, nonprofits, government organizations, schools and school districts, colleges and universities and individuals.

Find some tools to promote Data Privacy Day and learn how to get involved and visit www.staysafeonline.org/DPD for more information.


Prepare Magazine Book Review/Giveaway (It’s A Disaster!… by Bill and Janet Liebsch)

September 28, 2015

We’re happy to join our friends at PREPARE Magazine in another series of Book Reviews and Giveaways. And we are honored they’ve chosen our book for giveaway #2! Remember … if you found this post after the Giveaway has finished (ends 4-Oct-2015), you can learn more about our book and programs using below links.

preparemag disaster book giveaway liebschHere’s what the Reviewers at PREPARE Magazine have to say about this book:

The Book: It’s a Disaster…and what are YOU gonna do about it? by Bill and Janet Liebsch has been used in First Responder Training across the country since 1999! How much better could your family be prepared than to have on hand the very same book that so many First Responders use?

The book doesn’t read like a novel nor is it difficult to ‘get through.’ In fact, it lends itself to reading in short segments of time based upon your need, area of potential disaster or interest. Even if you are in the midst of a crisis, the way this book is set up – it’s so easy to find what you need in just seconds that it is a far better field guide than most other emergency manuals we’ve reviewed.

From Family Emergencies to Business Preparedness or Natural Disasters to Man-Made Mayhem, the book: It’s a Disaster…and what are YOU gonna do about it? 5th Edition really does cover the widest base of events we’ve ever seen in one single book.

Not only does it cover the events – it gives you the wherewithal to handle living through them right while they are happening. The step-by-step bullet points are easy to spot and follow thus they help you stay on track in the midst of chaos! It covers so many possible events in order to help you feel ready with almost endless contingency plans.

The authors also offer this as a Whole Community approach to Preparedness that includes funding ideas for schools, volunteer or church groups, or community planners. This outreach is unique in that the desire is to get these books in the hands of more grass-roots movements rather than hit a ‘best seller list’. This shows the true heart of the authors – to help communities and people prepare for life’s emergencies. We applaud and stand with them in this effort!

As the authors state on their website, the It’s a Disaster!… book truly “helps families and businesses ‘be aware, be prepared, and have a plan’ for most types of emergencies and disasters (including Terrorism). The 266-page paperback provides quick-reference instructional bullets in 2-color format. It is not written to alarm people, rather it suggests tips on what to think about and do before, during and after specific types of scenarios, as well as how to administer basic first aid.

If you have not had the opportunity to get your hands on this valuable resource guide, we highly recommend that you do. We hope you’ll enter this Giveaway for your opportunity to win it and add it to your bug out bag, emergency bin or back pack!

Click here to enter this book giveaway from PREPARE Magazine … and please visit www.preparemag.com and signup for their free digital magazine and learn how to subscribe to their print magazine.


Links corrected on book review/giveaway post

September 13, 2015

Unfortunately there were a few link errors in our earlier email about Prepare Magazine Book Review/Giveaway (The Prepper’s Complete Book of Disaster Readiness by Jim Cobb).

My apologies and the links to Jim’s book and the Book Giveaway (ends 9/20) have been fixed on our blog post. ~ j


Prepare Magazine Book Review/Giveaway (The Prepper’s Complete Book of Disaster Readiness by Jim Cobb)

September 13, 2015

Our friends at PREPARE Magazine are running a series of Book Reviews and Giveaways every other week that can help you expand your Preparedness Library. If you’ve found this post after the Giveaway has finished (ends 20-Sep-2015), you can still learn more about Jim’s books using links in Prepare Magazine’s below review.

prepare mag book giveaway cobbThe Prepper’s Complete Guide to Disaster Readiness by Jim Cobb is the quintessential preparedness primer. It is suitable reading for both the novice and seasoned prepper. Almost every topic is covered in this book yet it still it goes into great detail without distracting from the primary focus of laying a strong foundation. Disaster Readiness is a broad topic but author, Jim Cobb knows his topic well and has done a fantastic job of breaking things down into clearly distinct chapters and sections to help the reader grasp the scope of being well prepared.

The chapters offer a wide range, yet build from “Why to prepare” to more specific details such as “Where to go” in a disaster. The Prepper’s Complete Guide to Disaster Readiness will take you on a sequential journey without hype or conspiracy. Unlike day to day life, this book is tightly segmented in its approach so that you are able to locate a particular area on which you need to focus and review to it regularly.

Jim enlightens the reader on areas usually untouched such as how Disaster Readiness affects relationships (Children, Pets and Elderly). This is a book that we highly recommend regardless how long you have been on the preparedness journey.

Click here to enter this book giveaway from PREPARE Magazine … and please take a moment to click over to www.preparemag.com and signup for their free digital magazine and learn how to subscribe to their print magazine.


Exhibit 13 (9/11 tribute video by @BlueManGroup) #NeverForget

September 11, 2015

In case you’ve never seen Blue Man Group’s Exhibit 13 vid tribute to 9/11, we wanted to share it with you. Per their youtube page:

The following pieces of paper blew into the Carroll Gardens neighborhood in Brooklyn, New York following the attacks at The World Trade Center on September 11th, 2001.

The Exhibit 13 video was created by the Blue Man community in response to those tragic events. We remember.

#NeverForget


Follow

Get every new post delivered to your Inbox.

Join 2,948 other followers

%d bloggers like this: