Did you know in Iceland the best Christmas gift is a book? Icelanders have a wonderful tradition of giving books to each other on Christmas Eve and the custom is so deeply ingrained in their culture that it is the reason for the Jólabókaflóð, [pronounced yo–la–bok–a–flot], also known as the “Christmas Book Flood”.
Jolabokaflod originated during World War II when foreign imports were restricted, but paper was cheap. According to Readitforward.com, Iceland’s population was not large enough to support a year-round publishing industry, so book publishers flooded the market with new titles in the final weeks of the year and citizens looked forward to perusing the book catalog similar to how kids look through toy catalogs.
Nowadays books are published and released throughout the year there, but many still continue the tradition of Jolabokaflod … and it is something we hope becomes popular in North America.
If you’d like to give the gift of preparedness this holiday season, our 266-page disaster preparedness and first aid paperback is discounted over 70% off list (or only $4.50 delivered in continental U.S.)
And we customize books for free (even in small quantity) so you can personalize them with logos and special messages to employees, colleagues, customers, members, volunteers and local communities.
We also offer our 280-page PDF ebook (70-80% off list) and have a free 60-page portion of IT’S A DISASTER! that people can download and share with others.
The quick-reference easy to use manual provides instructional bullets in 2-color format with tips on what people need to think about and do before, during and after specific types of emergencies and disasters (including active shooter scenarios), as well as how to administer basic first aid.
Plus a portion of book sales benefit the U.S. First Responders Association so purchases not only help educate your loved ones and the public, but also supports our nation’s heroes.
Please share these ideas and links with others and let’s start doing this cool book giving tradition here in America! Stay safe, j & B