We have been in the process of updating our customizable preparedness and first aid manual and plan to include Augmented Reality on some topics (e.g. CPR, Stop The Bleed, etc.) so readers can view videos and data about procedures using their smartphone or tablet.
And since our printer does AR, it would be a great complement to our custom book projects filled with ads that pay for books (and help fund our nation’s first responders.)
Augmented Reality can be used on print ads to increase engagement by…
- Bringing a picture to life or adding video to the printed page;
- Making content jump off the page with 3D objects and data;
- Allowing people to interact directly with data, photos, games, shopping carts and websites;
- Updating content, special promos, discounts and customer experiences without changing a printed trigger / ad.
Check out this short video demonstrating some AR ads:
We are exploring to determine if several topics in our book and ads would be best viewed using free apps such as Blippar, Layar, Zappar or others on smartphones or tablets … or maybe through a common AR viewer or platform that everyone could use with or without an app.
But our goal is to bridge the gap between traditional print and digital experiences to generate excitement and engagement between our readers, advertisers and whole communities.
We are soooo looking forward to stepping into tomorrow today so stay tuned and stay safe, j & B
p.s. Feel free to share your experiences with AR and printed matter below or by emailing us at email@example.com
The term “augmented reality” hides a technology that allows you to supplement the physical world with digital information in a real-time format. For this task, any gadget that is equipped with a camera or specialized devices can be used. The technology of augmented reality helps to “revive” boring static advertising. AR is transforming the offline consumer experience into new online sales, thereby increasing profits.Recently I found an interesting case about how much effective interactive print ads – https://invisible.toys/interactive-print-ads/
Tremendously good texture 🙂