Revenue sharing ideas for agencies, volunteer groups and others

January 20, 2016

disaster booksFor over 15 years groups around the country have used our customizable disaster preparedness and first aid manuals to educate local communities and raise funds for local volunteers. Now we want to help clarify this concept with examples, and encourage agencies, businesses, volunteer groups, faith-based organizations, civic clubs, associations, nonprofits, youth groups
and individuals to collaborate with local groups and split the ad revenues back so it benefits everyone.

The key is for an agency, organization or individual to bring all the various decision makers together then use the talents and resources of those public-private partners to do community wide book projects.

Fedhealth’s upgrade option allows groups and communities to add 48 to 288 extra full color glossy pages (for a total of 300 customizable 5-3/8” x 8-3/8” pages) that can be added to our 266-page IT’S A DISASTER! book. Personalize books with your community’s own title, logos, letters, maps, shelter data, emergency plans, special needs data and more, and reach out to your Chambers, Rotary clubs and other business groups and let their members place ads inside books for pennies on the dollar. The money raised will purchase books PLUS allow you to share revenue with local emergency management offices, first responders, volunteer groups, Chambers, Rotarys, ad agency and others as described below.

For example…

  • Partner with your city and county officials and Local Emergency Planning Committee to help decide what emergency data and messages should be added to books for public education;
  • Partner with your Chambers, Rotary Clubs and others and have them ask their members to advertise in books and share ad revenues back with those groups (see examples below);
  • Encourage advertisers to give discounts, freebies, coupon and QR codes on day-to-day products and services to help incentivize people and save them money on supplies and daily needs like…
    o  Groceries, toiletries, batteries, toys, pet supplies, etc.
    o  Tools, storm shutters, smoke and CO detectors, alarm systems, etc.
    o  Free energy evaluations, rebate programs, discounted memberships, etc.
    o  Services like roof repair, carpet cleaning, tree trimming, haircuts, daycare, dry cleaning, restaurants, movies, lodging, car rentals, etc.
  • Split ad revenues between various groups helping coordinate the project (percentages can be whatever you want them to be and given to whatever groups you decide).

Say your community wants 20,000 books with 250 pages of color ads @ $0.15 full page 

(Total cost to advertisers: $3,000 full page [4”x7”] color ad / $1,500 half pg / $750 quarter pg)

Gross Revenue collected from ads   $ 750,000  (20,000 books x .15/pg x 250 pgs)
– cost of books delivered in US      – $ 140,000  (20,000 x $7.00 dlvd in continental US)
Remaining funds for distribution    $ 610,000

Consider distributing funds amongst partners…
– 10% to EMA, LEPC, CERT, etc.    –  $ 75,000  (share a % of Gross Revenue)
– 10% to chambers, Rotarys, etc.  –  $ 75,000  (share a % of Gross Revenue)
– 20% to Ad/Marketing agency      – $ 150,000  (maybe a % to agcy to coordinate ads)

Amount left for project coordinator(s) $ 310,000 (use / keep / distribute as needed)

Or for a larger community … 50,000 books with 250 pages of color ads @ $0.15 full page
(Total cost to advertisers: $7,500 full page [4”x7”] color ad / $3,750 half pg / $1,875 quarter pg)

Gross Revenue collected from ads     $ 1,875,000  (50,000 books x .15/pg x 250 pgs)
– cost of books delivered in US        – $   350,000  (50,000 x $7.00 dlvd in cont. US)
Remaining funds for distribution      $ 1,525,000

Consider distributing funds amongst partners…
– 10% to city/county EMA, CERT, etc. – $ 187,500 (share a % of Gross Revenue)
– 10% to chambers, Rotarys, etc.          – $ 187,500 (share a % of Gross Revenue)
– 20% to Ad/Marketing agency              – $ 375,000 (maybe a % to agcy to coordinate ads)

Amount left for project coordinator(s) $ 775,000  (use / keep / distribute as needed)

  • Give books to chambers, advertisers, schools, Scouts, EM, Fire, Police or Health Departments, volunteer groups, churches, businesses and others to help disseminate materials to your local communities.

Realize the above numbers are just examples and project coordinators can adjust ad rates, percentages, and revenue sharing amounts to whatever works best for your respective communities and regions.

Nothing is cast in stone so be creative with this totally customizable program, and please know we are available for conference calls to help explain this opportunity to your partners, if needed (even after hours or on weekends).

The goal is to generate excitement so businesses will line up every year to be involved in something so beneficial to their community and something so affordable ~ especially since books and ads stay in front of people year-round. And, by offering extremely discounted ad rates as shown in above examples, it allows all sizes of businesses to participate. The public will look forward each year for the latest book full of discounts and freebies from advertisers and keep this valuable tool around constantly saving money on day-to-day products and services. And consider combining your custom books with the iEPN opportunity.

Bottom line … when communities do this project each year the public and advertisers get fresh content and discounts, and it helps fund local first responder and volunteer groups. The previous year’s books are still useful since extra preparedness and first aid manuals can be kept in home, kits, boats, RVs, cars, lockers, and workplaces.

It’s a true Whole Community Preparedness program that generously funds nonprofits, agencies, volunteer groups, civic clubs and others while helping our nation become more prepared and resilient.

Please call Fedhealth at 1-888-999-4325 to discuss your needs or to request a free information kit … or download a free 56-page mini ebook and learn more about our Public-Private Partnership ideas at www.itsadisaster.net/ppp.html.

 

Download the above overview in a 2-page PDF


New book pricing (but honoring old prices for #NatlPrep Month) + funding ideas for schools and volunteers

August 18, 2015

disaster booksAs we wrote in our July enews, for over a dozen years we have discounted our disaster preparedness and first aid manual up to 75% off the $14.99 list (or $3.50 U.S. each + freight) for agencies, nonprofits, volunteers, schools and others, but unfortunately rising costs have been piling up the past few years.

Freight costs for ground shipments typically average about 50 cents per book plus there are handling charges and other fees we’ve absorbed for groups over the years.

New pricing (but not just yet)

To offset some of these costs we need to raise our prices a little bit, and we want to simplify things for everyone going forward so…

As of July 2015 our 266-page IT’S A DISASTER! paperback (either standard red books or custom printed ones in bulk) will be $4.50 U.S. each delivered* (70% off list on 10 copies & up).

We still provide FREE customization ~ either with peel & stick labels on our standard red books … or … you can personalize covers and first 12 full color glossy pages in the print process on 1,000 units and up.

And if you want to upgrade your order to add 48 to 288 extra full color glossy pages (up to 300 custom pages in front / back), the upgrade price is $7.00 U.S. each delivered*. * = Note: Delivered price in continental U.S.

And as before, custom CDs and flash drives are unique ways to distribute this life-saving data using our 280-page ebook and pricing depends on quantity needed and size of media needed.

HOWEVER… since September is National Preparedness Month and 9/30 is America’s PrepareAthon, we plan to honor the lower $3.50 + freight price for our 266-page book (either standard red books [10 copies & up] or custom books [1,000 units & up]) … or $5.50 delivered price for larger, upgraded custom versions through October 2015.

Basically all you need to do is ask for the old price and we’ll give it you!

Books make great educational giveaways for employees, volunteers, members, customers and local communities, and our customizable tool can help clear out leftover grant dollars that are time sensitive.

Also … groups needing smaller quantities can always purchase our standard red books and personalize them with free peel & stick labels. We can ship red books and custom labels within 24 hours of your order anytime so you don’t have to wait for a custom print.

Learn more about free customization, view some samples or call FedHealth at 1-888-999-4325 (and mention you’d like our old price!)

Also feel free to download a free mini ebook portion of our IT’S A DISASTER! book and scroll down or call Fedhealth at 1-888-999-4325 (in U.S. or Canada) to learn more.

Funding ideas for volunteers, schools & youth groups

Keep in mind a creative way to raise funds for groups and get preparedness data out to local communities is to partner up with local Chambers, Rotary Clubs, Jaycees or others and sell ads inside books. Encourage businesses to include discounts or freebies on products and services to help incentivize the public and save them money on supplies and daily needs like groceries, dry cleaning, car repairs, lawn care and more!

For example…

Say a school, Student Club or CERT wants 5,000 custom books with 288-page color glossy upgrade (total 300 custom pgs) and collects $750 for each FULL page color ad on 250 pgs (leaving 50 pages for local data)…

Partners buy 250 pgs of color ads: $750/ad x 250 pgs = $187,500

Cost for 5,000 books @ $7.00 ea delivered* = $35,000

Total funds leftover for project = $152,500 … and more funds could be raised by collecting more per ad, offering premium placement on covers, etc. And share funds with your Chamber or Rotary partners so everyone benefits!

Note: A $750 ad is only 15 cents per book that goes into 5,000 homes.

~~~~~~~~~~~

And, if you do above example between now and Oct 2015, you could get the old $5.50 delivered book price mentioned above and save $2,500!

Download a 2-page handout explaining these funding ideas  … or learn more about our easy Referral Program … and, if you know an agency, nonprofit, school, church, Scout troop, or volunteer group who could benefit from our preparedness book and/or funding ideas, please have them visit www.itsadisaster.net/ppp.html or call Fedhealth at 1-888-999-4325 for more information.


Need custom preparedness books? Going to print soon

February 20, 2015

Several agencies and groups need custom books for their communities so we are trying to schedule a large bundled print by April 2015.

If you or any agencies, businesses or nonprofits you know would like a customized version of our 266page disaster preparedness and first aid manual, please call Fedhealth at 1-888-999-4325 to discuss your needs.

Realize we bundle 1,000 unit & up custom jobs together and print 20,000+ books at a time. Also … we can do multiple versions of books for projects (1,000 & up per version) so you can customize covers and pages by area, county, division, agency, etc. (Fedhealth also supports small quantity orders using our red books and free stickers as explained below.)

The entire cover and title can be changed in the print process, and first 12 pages can be customized with local data, maps, reporting-in procedures, etc. in full color on glossy paper now.

We discount our books 50% to 75% off list (or as low as $3.50 U.S. each + freight) and customize them for free.

And, if needed, agencies, nonprofits and groups can upgrade to add 48 to 288 extra color glossy pages (for a total of 300 custom pages) to include advertisements, coupons or sponsorship messages, grant specific data and more for $5.50 US each delivered ($6.50 for businesses).

Another advantage is this Public-Private Partnership tool provides grantees about a $3 or $4-to-$1 return on match due to the deeply discounted Government price and other donated goods and services. And funds can be committed within hours. Fedhealth is a small business, sole source registered on GSA’s SAM database, Ariba and various local and state procurement systems.

c4l-booth-IL12-2Books make great educational giveaways for your employees, volunteers, members, customers and local communities esp. at events like PrepareAthon, health fairs, public safety expos, etc. Plus our customizable tool can help clear out leftover grant dollars that are time sensitive.

Also … groups needing smaller quantities can always purchase our standard red books and personalize them with free peel & stick labels. We can ship red books within 24 hours of your order anytime so you don’t have to wait for a custom print.

Learn more about our customizable book and our fundraising ideas for volunteers, schools and nonprofits … or call FedHealth at 1-888-999-4325 to discuss your needs.

 


Disaster book Special and more ideas for National Preparedness Month

September 4, 2014

In honor of National Preparedness Month, we wanted to share some Fedhealth specials and ideas in case they can help with your public education campaigns and efforts during NPM and throughout the year.

Special NPM Pricing

We are discounting our business and consumer price on our 266-page IT’S A DISASTER! books to over 50% off list (or only $7.00 each) on ANY quantity purchase now through September 30, 2014. (Note, price drops even further in bulk, and our ebook is only $2.50.)

Our Government / volunteer / nonprofit price is always deeply discounted (75% off or $3.50 each) in support of our grant and funding programs.

Our disaster preparedness and first aid manuals make great gifts for employees, volunteers, family members, friends and communities, and books can be customized for free to include logos and special messages to recipients. Plus we will donate 10% to 30% of orders back to our partners, affiliates and others helping spread the word. Learn more or call Fedhealth at 1-888-999-4325 (US or Canada).

 

Creative Public-Private Partnership programs

Many times agencies and volunteer groups want to purchase IT’S A DISASTER! books for local volunteers and citizens, but they don’t have any money in their limited budgets. Plus nonprofits, schools and First Responders are always looking for ways to raise money. So ~ a creative way to get local businesses involved is to sell advertisements or acknowledge sponsorship inside books (or eBooks) … and Fedhealth will print the ads and other data for FREE and throw the value in as “match” on your paperwork.

Groups can collect anything you can for ads or sponsorship … take cash, lines of credit, barter or trade (whatever you can get) … and keep it all since Fedhealth prints them for free..! It’s a whole community approach to resilience and preparedness. Learn more about our collaborative Public-Private Partnership ideas.

 

School / Youth Group Fundraisers

A great way for schools and youth groups to participate in September’s National Preparedness Month is to use our preparedness book as a fundraiser (and collaborate with local Chambers, Rotarys and others to get discounts and freebies for the public) and earn 10%100% profits while educating local communities! Learn more

 

Use up those leftover federal grant dollars

Many Federal grants close out September 30th so if your agency or nonprofit has dollars that need to be spent before a certain deadline, please consider using customizable IT’S A DISASTER! books to commit those funds. Our book qualifies as community education on grants providing almost a $4-to-$1 return on match. Learn more or call Fedhealth at 1-888-999-4325.

 

Read about some more creative ideas and activities for National Preparedness Month and please share these resources with others.

Stay safe all, j & B

Source: Fedhealth Aug 2014 enews


Customize up to 300 color glossy pages in our disaster books … for FREE!

July 20, 2014

 

Yes … you read that right. Our upgrade option now allows agencies, businesses and organizations to add up to 288 extra color glossy pages in our IT’S A DISASTER! books for a total of 300 customizable pages..!

Our regular 266-page manual provides tips on what people should think about and do before, during and after specific types of emergencies and disasters, as well as how to administer basic first aid.

dc hsema booth nbc4 2014-smBoth the public and private sectors have been using our preparedness books (and ebooks, CDs and flash drives) for volunteers, employees, customers and local communities since 1999.

We customize books in the print process on 1,000 unit (& larger) orders and the covers and first 12 pages can be personalized at no additional charge.

And if you want 48 to 288 extra full color glossy pages, the government/nonprofit upgrade price is $5.50 U.S. each … and the business price is $6.50 each. (Note: This is higher than our normal Government/nonprofit book price … and a little cheaper than our bulk business price.) Upgrade prices include free customization and free freight within 48 contiguous U.S. states.

It’s a great Public-Private Partnership tool

FEMA believes that every community benefits from public-private collaboration in emergency management, and our company’s products are perfect Public Private Partnership tools.

Groups can partner with local Chambers, Rotary Clubs, Local Emergency Planning Committees, UASIs, VOADs, grocery, discount and hardware stores and others … and encourage them to place full color ads inside books for day to day goods and services. Consider collecting ridiculously LOW prices to advertise and remind advertisers and sponsors that books will STAY in the home year round (unlike many other forms of print advertising). And, if paperbacks are filled with coupons, QR codes and savings on things like groceries, preparedness supplies, lawn care, haircuts, dry cleaning and more, the public (and advertisers) will look forward to new versions of the book year after year.

The goal is to use this customized “tool” to encourage and incentivize people to keep your custom book around so they will constantly reference the data. A great way to do that is to fill the paperback full of coupons and savings on every day products and services from your local partners. Basically we are “buying the public’s engagement” while helping whole communities prepare for the unexpected, plus it’s a great way for groups to raise funds.

For example, groups can…

  • Customize books with logos, evacuation maps, shelter data, emergency plans, etc for FREE;
  • Collaborate with Chambers, LEPCs and others to place advertisements and coupons in books;
  • Include discounts on products and services to help people save money on everyday items;
  • Collect cash, lines of credit or barter / trade for ads to help fund groups and sustain your project;
  • Partner with others to combine grants, sponsorship dollars + ad revenues to expand projects (we can invoice each amount to keep everyone’s records clean);
  • Upgrade order to include up to 288 additional glossy pages and collect $$$for ads;
  • Earn tons of match from books and ad revenues that can be used on matching grants programs;
  • Give books to schools, Scouts, volunteer groups, etc. to help disseminate materials.

Use the color glossy pages to build and expand public-private partnerships and offer coupons and savings to motivate and engage the public while raising funds for volunteers or projects.

Funding examples

Say a nonprofit or volunteer group (like a CERT) wants 1,000 custom books with a 48-page color glossy section added (total of 60 custom bound pages) and collects $200 for each 1/4-page ad…

Sell 50 1/4-page ads:  $200/ad x 4 ads/pg x 50 pgs = $40,000

Cost for 1,000 books with 48 extra color glossy pages = $5,500

Total funds leftover for nonprofit/CERT = $34,500 … and more funds could be raised by collecting more per ad or offering premium placement on outside color covers, inside covers, use some more color pages for ads, etc.


Now let’s say a Region or association/Rotary wants 50,000 custom books with 288 extra color glossy pages and collects $5,000 for each full page ad…

Sell 288 pgs of full pg ads: $5,000/ad x 288 pgs = $1,440,000

Cost for 50,000 books w/ 288 extra color glossy pgs = $275,000

Total funds leftover for Region/Assoc/Rotary = $1,165,000 … and more funds could be raised by collecting more per ad or offering premium placement on outside color covers, inside covers, use more pages for ads, etc.

Note: A $5,000 ad is only 10 cents per book that goes into 50,000 homes..! That’s cheaper than a postcard … plus a 576 page book STAYS around.

Please realize we have to bundle 1,000 unit & up custom jobs together and print minimum 20,000 books at a time several times a year. Also … we can do multiple versions of books for projects (1,000 & up per version) so you can customize covers and pages by area, county, division, agency, etc.

NOTE: We are doing a custom print early August so books are ready for National Preparedness Monthread more here!

And remember, in small quantities and on rush orders we can always customize our “standard” red books with free peel and stick labels.

Download a 2-page PDF overview with a few examples, learn more about this creative PPP tool and how to upgrade, … or call Fedhealth at 1-888-999-4325 to discuss your needs.

Above appeared in our  July 2014 Fedhealth enews


Doing another bundled print late May – call if you need custom preparedness books

May 9, 2014

View custom samplesSeveral agencies need custom books for their communities ASAP so we plan to do a large bundled print late-May 2014.

If you or any agencies, businesses or nonprofits you know would like a customized version of our disaster preparedness and first aid manual, please call Fedhealth at 1-888-999-4325 to discuss your needs.

Books make great educational giveaways for employees, customers and local communities, and our customizable tool can help clear out leftover grant dollars that are time sensitive.

We discount our 266-page book 50% to 75% off list (or as low as $3.50 U.S. each) and personalize them for free (in print process [1,000 units & up] .. OR .. with peel & sticker labels on our standard red books [any Quantity]).

You can change the entire outside cover (including the book title) and the first 12 pages can be customized with your contact information, evacuation routes, marketing data, advertisements and sponsorship messages from local partners and more.  (The books are all the same after first 12 pages ~ view some sample covers and pages.)

Also … going forward, we’ll be printing all custom pages in FULL color on glossy paper at no extra charge!

And if you need additional pages, we can insert 48 (or more) color pages in front or back for an upgrade price. This feature comes in handy if agencies or groups want to partner with local businesses, chambers and others to include coupons and discounts for communities … or incorporate other booklets or educational materials inside custom books. We also have some creative funding ideas in our nickels and dimes post.

Again, we hope to send all completed artwork to our printer late May for a late June delivery.

Learn more or call us at 1-888-999-4325.


New custom book examples and some ways groups use our preparedness books

September 25, 2013

We recently did a bulk print for several agencies and a Rotary Club and wanted to share their custom covers and briefly describe how groups use our customizable books.

Since 1999 agencies, businesses and nonprofit organizations across the U.S. and Canada have used custom preparedness books as educational giveaways to employees, volunteers, customers and communities. They also make great gifts that show you care about your recipients’ health and well-being (esp. for the holidays!)

We discount our 266-page book 50% to 75% off list (as low as $3.50 U.S. each) and customize them for free — either in print process [1,000 units & up] .. OR .. with peel & stick labels using our standard red books [any Quantity].

Some creative ways agencies, businesses and organizations use “IT’S A DISASTER!” …

  • Agencies / First Responders = for staff, volunteers and local communities
  • Banks & Credit unions = for new accounts and/or new home loans
  • Civic Clubs, Chambers and Associations = for members, events, sponsors and communities
  • Human Resources, Risk Management & Business Continuity Depts = for employees and contract workers
  • Insurance companies = for new or existing policyholders
  • Marketing & Sales Depts = for meetings or Conferences … or gifts to clients and customers
  • Real estate / mortgage professionals = for new homebuyers or use as relocation gifts
  • Utility companies = for customers / members, employees, and safety classes

Groups can change the entire book cover (including the title) and the first 12 pages can be personalized with emergency ph#s, marketing and safety data, advertisements or sponsorship information, or whatever you’d like … then books are all the same after the first 12 pages.

And a new feature we are now offering is a 48 page color glossy insert that can be bound into books for an up-charge (so up to 60 customizable pages) creating a very substantial personalized reference manual.

Agencies, businesses or nonprofits can use the color inserts to collaborate with local partners and offer coupons and savings to motivate the public while raising funds to sustain your projects. Collect anything you can for ads or sponsorship … cash, lines of credit, barter or trade … and keep it all since Fedhealth prints the ads for free. See some funding examples in our nickels and dimes article (2-pg PDF).

Below are some custom covers and pages from a few groups we recently printed books for and how they are using them in their respective communities. More samples are viewable here.

Rotary Club of McHenry County Sunrise

On September 28, 2013 from 10 a.m. until 2 p.m. the Rotary Club of McHenry-Sunrise will host the Disaster Response Appreciation Day at Petersen Park in McHenry, Illinois.

The Chasing4Life Team along with local organizations will present and demonstrate the role of a variety of response teams in the event of a disaster.

Some attractions at the event will include a portable disaster response command center and hospital, a K-9 demonstration, a drone equipped with a camera and thermal imaging technology to find missing persons and an exceptional attraction for kids. Children in attendance can maneuver their way out of a mock safety house during a simulated fire.

Admission will be free though donations will be welcome and encouraged. (RCOMS is selling their customized book direct to the public.)

Rotary Club of McHenry-Sunrise’s custom covers and several custom pages are wrapped around our 266-page preparedness and first aid manual.

Connecticut Region 2 Medical Reserve Corps

The Connecticut Region 2 Medical Reserve Corps Partners include Shoreline MRC, New Haven MRC, West Haven MRC, Wallingford MRC, Milford MRC and Naugatuck Valley MRC. The Region 2 Coordinator at East Shore District Health Department along with Naugatuck Valley Health District pooled funds to purchase books for their MRC volunteers.

CTMRC Region 2’s custom pages include information about Training, MRC Policies, Liability Protections, Volunteer Rights and Responsibilities, safety and more.


Lorain County Office of Emergency Management & Homeland Security

Lorain County Office of Emergency Management and the Lorain County Commissioners reordered books for many upcoming events being held around the county over the next year. For example, LCOEM gives away paperbacks at the County Fair each year and receives great feedback from the community plus it allows them to discuss mitigation and preparedness in a casual setting.

Albany County (New York)

In a May 30, 2013 press release (after the Albany County Sheriff’s Office initial purchase) Sheriff Craig Apple asked individuals or organizations who wished “to partner with ACSO in further productions of this important publication” to contact his office. The Albany County Health Department and County Executive Daniel McCoy joined forces with the Sheriff’s office to reprint more custom books for their community using some Homeland Security grant funds.

Standard red books with stickers

Remember … in small quantities and on rush orders we can always customize our standard red books with free peel and stick labels to convey your messages to your recipients.

View more samples (or call or email for full size PDFs), learn more about our book and fundraising programs or please call FedHealth at 1-888-999-4325 to discuss your needs. 


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