Making book text and ads interactive with Augmented Reality

June 20, 2018

We have been in the process of updating our customizable preparedness and first aid manual and plan to include Augmented Reality on some topics (e.g. CPR, Stop The Bleed, etc.) so readers can view videos and data about procedures using their smartphone or tablet.

And since our printer does AR, it would be a great complement to our custom book projects filled with ads that pay for books (and help fund our nation’s first responders.)

Augmented Reality can be used on print ads to increase engagement by…

  • Bringing a picture to life or adding video to the printed page;
  • Making content jump off the page with 3D objects and data;
  • Allowing people to interact directly with data, photos, games, shopping carts and websites;
  • Updating content, special promos, discounts and customer experiences without changing a printed trigger / ad.

Check out this short video demonstrating some AR ads:

We are exploring to determine if several topics in our book and ads would be best viewed using free apps such as Blippar, Layar, Zappar or others on smartphones or tablets … or maybe through a common AR viewer or platform that everyone could use with or without an app.

But our goal is to bridge the gap between traditional print and digital experiences to generate excitement and engagement between our readers, advertisers and whole communities.

We are soooo looking forward to stepping into tomorrow today so stay tuned and stay safe, j & B

p.s. Feel free to share your experiences with AR and printed matter below or by emailing us at info@fedhealth.net

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CDC Blast Injury mobile application (free iPhone or iPad app for first responders)

April 29, 2017

The CDC Blast Injury app supports pre-hospital and hospital healthcare providers and public health professionals in preparing for and responding to terrorist bombings and other mass casualty explosive events.

Healthcare providers and public health professionals can use the application to:

  • Quickly review critical steps to take from the moment an event happens.
  • Learn blast injury patterns and treatment considerations.
  • Scan information efficiently with minimal effort on the way to or at a scene and grasp clinical guidance to support key job functions.
  • Access medical surge capacity guidance including information on facilitating health systems emergency communication.
  • Find special populations treatment considerations (e.g., women who are pregnant, children)
  • Link to the full breadth of CDC’s resources on blast injuries and mass casualty explosive events.

The CDC Blast Injury app for iPhone or iPad is available for free on iTunes


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