Get Ready for September 2018 National Preparedness Month

August 23, 2018

September is National Preparedness Month (NPM) when Americans are encouraged to take action to prepare ~ now and throughout the year ~ for the types of emergencies that could affect us where we live, work, and visit.

The Ready Campaign’s 2018 #NatlPrep theme is “Disasters Happen. Prepare Now. Learn How.”

Use the month to focus on your preparedness efforts for various disasters and emergencies, and encourage others to get prepared too.

Ready‘s 2018 NPM social media toolkit provides graphics, hashtags, and content that can be customized to your needs. In addition to the theme for the month, each weekly theme highlights different preparedness actions.

Help promote preparedness using these #NatlPrep tools and themes:

  • September 1-8: Make and Practice Your Plan
  • September 9-15: Learn Life Saving Skills
  • September 15: National Day of Action
  • September 16-22: Check Your Insurance Coverage
  • September 23-29: Save For an Emergency

Learn more at www.ready.gov/september.

Also consider getting our disaster preparedness and first aid manuals for your family, co-workers, customers, neighbors, events and training sessions for only $4.50 U.S. each delivered (70% off $14.99 list) on 10 copies & up and we can customize them for free!

The 266-page paperback provides quick-reference instructional bullets in 2-color format with tips on what people should think about and do before, during and after specific types of emergencies and disasters (e.g. hurricanes, hazardous material spills, nuclear incidents, active shooter scenarios, etc.), as well as how to administer basic first aid.

Fedhealth can ship red books within 24 hours of your order … plus we donate a portion of bulk book orders to the U.S. First Responders Association in support of our nation’s first responders and veterans.

Learn how to order “IT’S A DISASTER!” books (and download a free 56-page portion of it in PDF) or get our 280-page ebook in PDF for $3 U.S. at www.fedhealth.net/how-to-order.html … or call Fedhealth at 520-907-2153.

Please share these tools with others and stay safe out there, j & B

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Making book text and ads interactive with Augmented Reality

June 20, 2018

We have been in the process of updating our customizable preparedness and first aid manual and plan to include Augmented Reality on some topics (e.g. CPR, Stop The Bleed, etc.) so readers can view videos and data about procedures using their smartphone or tablet.

And since our printer does AR, it would be a great complement to our custom book projects filled with ads that pay for books (and help fund our nation’s first responders.)

Augmented Reality can be used on print ads to increase engagement by…

  • Bringing a picture to life or adding video to the printed page;
  • Making content jump off the page with 3D objects and data;
  • Allowing people to interact directly with data, photos, games, shopping carts and websites;
  • Updating content, special promos, discounts and customer experiences without changing a printed trigger / ad.

Check out this short video demonstrating some AR ads:

We are exploring to determine if several topics in our book and ads would be best viewed using free apps such as Blippar, Layar, Zappar or others on smartphones or tablets … or maybe through a common AR viewer or platform that everyone could use with or without an app.

But our goal is to bridge the gap between traditional print and digital experiences to generate excitement and engagement between our readers, advertisers and whole communities.

We are soooo looking forward to stepping into tomorrow today so stay tuned and stay safe, j & B

p.s. Feel free to share your experiences with AR and printed matter below or by emailing us at info@fedhealth.net


Iceland’s Jolabokaflod (Christmas Book Flood) needs to become tradition in North America

November 27, 2017

Did you know in Iceland the best Christmas gift is a book? Icelanders have a wonderful tradition of giving books to each other on Christmas Eve and the custom is so deeply ingrained in their culture that it is the reason for the Jólabókaflóð, [pronounced yolabokaflot], also known as the “Christmas Book Flood”.

Jolabokaflod originated during World War II when foreign imports were restricted, but paper was cheap. According to Readitforward.com, Iceland’s population was not large enough to support a year-round publishing industry, so book publishers flooded the market with new titles in the final weeks of the year and citizens looked forward to perusing the book catalog similar to how kids look through toy catalogs.

Nowadays books are published and released throughout the year there, but many still continue the tradition of Jolabokaflod … and it is something we hope becomes popular in North America.

If you’d like to give the gift of preparedness this holiday season, our 266-page disaster preparedness and first aid paperback is discounted over 70% off list (or only $4.50 delivered in continental U.S.) on 10 copies or more.

And we customize books for free (even in small quantity) so you can personalize them with logos and special messages to employees, colleagues, customers, members, volunteers and local communities.

We also offer our 280-page PDF ebook for only $3.00 US (80% off list) and have a free 56-page portion of IT’S A DISASTER! that people can download and share with others.

The quick-reference easy to use manual provides instructional bullets in 2-color format with tips on what people need to think about and do before, during and after specific types of emergencies and disasters (including active shooter scenarios), as well as how to administer basic first aid.

Plus a portion of book sales benefit the U.S. First Responders Association so purchases not only help educate your loved ones and the public, but also supports our nation’s heroes.

Please share these ideas and links with others and let’s start doing this cool book giving tradition here in America! Stay safe, j & B


Resources for Sept 2017 National Preparedness Month + America’s PrepareAthon

August 5, 2017

September is National Preparedness Month (NPM) when Americans are encouraged to take action to prepare, now and throughout the year, for the types of emergencies that could affect us where we live, work, and visit.

The Ready Campaign recently released the 2017 NPM theme “Disasters Don’t Plan Ahead. You Can.” and toolkit, which includes graphics, hashtags, and social media content to help spread the word to others.

In addition to the overall theme, FEMA and the Ready campaign will be promoting different preparedness actions each week:

  • Week 1:  September 1-9 – Make a Plan for Yourself, Family and Friends.
  • Week 2:  September 10-16 – Plan to Help Your Neighbor and Community.
  • Week 3:  September 17-23 – Practice and Build Out Your Plans.
  • Week 4:  September 24-30 – Get Involved! Be a Part of Something Larger.

Learn more about National Preparedness Month at www.ready.gov/september.

disaster booksAlso consider getting our disaster preparedness and first aid manuals for your family, co-workers, customers, church members, neighbors, events and training sessions for only $4.50 U.S. each delivered (70% off $14.99 list) on 10 copies & up and we can customize them for free!

The 266-page paperback provides quick-reference instructional bullets in 2-color format with tips on what people should think about and do before, during and after specific types of emergencies and disasters (e.g. hurricanes, hazardous material spills, nuclear incidents, active shooter scenarios, etc.), as well as how to administer basic first aid.

Fedhealth can ship red books within 24 hours of your order … plus we (Bill & Janet Liebsch) will donate a portion of bulk book orders to the U.S. First Responders Association in support of our nation’s first responders and veterans.

Learn how to order “IT’S A DISASTER!” books (or our 280-page ebook in PDF) or call Fedhealth at 520-907-2153. Stay safe out there, j & B

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Need to spend FY2017 dollars by June 30? Buy custom (or red) preparedness books

June 1, 2017

If you or any agencies, businesses or nonprofits you know would like a customized version of our 266page disaster preparedness and first aid manual, we are doing a large bundled print late June 2017 for July delivery.

Our IT’S A DISASTER! bulk price is only $4.50 U.S. each (70% off list) and we customize them for free either in the print process on 1,000 units & up or with peel & stick labels on 10 copies & up.

We bundle 1,000 unit & up custom jobs together and the entire cover and title can be changed, and the first 12 pages can be personalized with local data, maps, reporting-in procedures, etc. in full color on glossy paper.

You can also add 48 to 288 extra full color glossy customizable pages for an upcharge and FSC can help manage a revenue sharing project for your agency, group and community.

Please note, if you have limited (or year-end) funds and just need a small quantity of books (10 copies & up), we can supply you with our standard red books and free labels. And we can ship red books within 24 hours of your order anytime so you don’t have to wait for a custom print.

Learn how to order books (or our ebook in PDF) or call Fedhealth at 520-907-2153


Fedhealth donates portion of all book sales to USFRA to help nation’s first responders

March 11, 2017

Fedhealth, an independent publisher, announced it will be donating a portion of all book orders going forward to support first responders across America.

“We have worked very closely with the United States First Responders Association for years and are committed to help them continue to support our nation’s firefighters, EMTs, law enforcement, active duty military and veterans,” said Fedhealth President and CEO Bill Liebsch. “USFRA’s mission fits perfectly with our “Funding Our Heroes” goals.

Janet Liebsch, Fedhealth Vice President is also Executive Vice President of USFRA and their Disaster Information Specialist. “I have been honored to work with this wonderful organization of professionals and have seen the struggles that first responders deal with financially at their departments, as well as physically, mentally and emotionally in their personal lives. This is a way for us to give back to our country’s heroes through existing and planned USFRA programs and resources.”

Starting this month Fedhealth will donate up to 13% of all bulk IT’S A DISASTER! …and what are YOU gonna do about it? book orders to USFRA with their “Funding Our Heroes” program.

Many disaster education and relief organizations across North America use IT’S A DISASTER! as public education materials for communities before and following a crisis or emergency since the book explains what people should think about and do before, during and after specific types of scenarios, as well as how to administer basic first aid.

The latest version also includes some tips on how to respond during an active shooter incident using data contributed by the Alabama Law Enforcement Agency.

Bill and Janet Liebsch, Fedhealth founders and co-authors and publishers of IT’S A DISASTER!, currently discount their 266-page customizable preparedness and first aid manuals up to 70% off list on 10 copies or more (or only $4.50 U.S. delivered). The deeply discounted price helps families, small businesses, volunteer groups, churches and others get this life-saving data into the hands of their employees, members and loved ones’ hands, plus books can be personalized at no additional charge.

Books can be customized in the print process in larger quantities (1,000 units and up) and an upgrade option offers up to 288 additional pages to be added to the preparedness and first aid manuals so businesses, groups or communities can include local emergency information, advertisements, sponsorship data and more.

And now the founders’ new consulting company, Fedhealth Services Corp, can help manage and facilitate large community-wide book projects and FSC will share advertising revenues with local first responders, chambers and other partners while educating the public and saving them money with discounts and freebies supplied by local and national advertisers. Plus the Liebsches will donate a portion of each bulk order to USFRA going forward in support of their “Funding Our Heroes” program.

For more information visit www.fedhealth.net/funding-our-heroes.html

 

About USFRA

The U.S. First Responders Association (USFRA) is a 501(c)(3) nonprofit organization comprised of a network of colleagues from Law Enforcement, Fire, Rescue, EMS as well as all divisions of the military. USFRA’s goal is to work together to strengthen safety initiatives, develop enhanced training programs and combine efforts to maximize community outreach programs. USFRA is one of the few national nonprofits that embrace all aspects of first response. Long term goals include educational and scholarship programs for youth interested in a career in first response and assistance with displaced veterans. www.usfra.org

 

About Fedhealth

Since 1999 Fedhealth has worked with officials and organizations across North America to get preparedness and safety information out to the public while donating millions in cash and match benefits to First Responders and nonprofit groups. www.fedhealth.net


Revenue sharing ideas for agencies, volunteer groups and others

January 20, 2016

disaster booksFor 16 years groups around the country have used our customizable disaster preparedness and first aid manuals to educate local communities and raise funds for local volunteers. Now we want to help clarify this concept with examples, and encourage agencies, businesses, volunteer groups, faith-based organizations, civic clubs, associations, nonprofits, youth groups
and individuals to collaborate with local groups and split the ad revenues back so it benefits everyone.

The key is for an agency, organization or individual to bring all the various decision makers together then use the talents and resources of those public-private partners to do community wide book projects.

Fedhealth’s upgrade option allows groups and communities to add 48 to 288 extra full color glossy pages (for a total of 300 customizable 5-3/8” x 8-3/8” pages) that can be added to our 266-page IT’S A DISASTER! book. Personalize books with your community’s own title, logos, letters, maps, shelter data, emergency plans, special needs data and more, and reach out to your Chambers, Rotary clubs and other business groups and let their members place ads inside books for pennies on the dollar. The money raised will purchase books PLUS allow you to share revenue with local emergency management offices, first responders, volunteer groups, Chambers, Rotarys, ad agency and others as described below.

For example…

  • Partner with your city and county officials and Local Emergency Planning Committee to help decide what emergency data and messages should be added to books for public education;
  • Partner with your Chambers, Rotary Clubs and others and have them ask their members to advertise in books and share ad revenues back with those groups (see examples below);
  • Encourage advertisers to give discounts, freebies, coupon and QR codes on day-to-day products and services to help incentivize people and save them money on supplies and daily needs like…
    o  Groceries, toiletries, batteries, toys, pet supplies, etc.
    o  Tools, storm shutters, smoke and CO detectors, alarm systems, etc.
    o  Free energy evaluations, rebate programs, discounted memberships, etc.
    o  Services like roof repair, carpet cleaning, tree trimming, haircuts, daycare, dry cleaning, restaurants, movies, lodging, car rentals, etc.
  • Split ad revenues between various groups helping coordinate the project (percentages can be whatever you want them to be and given to whatever groups you decide).

Say your community wants 20,000 books with 250 pages of color ads @ $0.15 full page 

(Total cost to advertisers: $3,000 full page color ad / $1,500 half pg / $750 quarter pg)

Gross Revenue collected from ads   $ 750,000  (20,000 books x .15/pg x 250 pgs)
– cost of books delivered in US      – $ 140,000  (20,000 x $7.00 dlvd in continental US)
Remaining funds for distribution    $ 610,000

Consider distributing funds amongst partners…
– 10% to EMA, LEPC, CERT, etc.    –  $ 75,000  (share a % of Gross Revenue)
– 20% to chambers, Rotarys, etc.  –  $ 150,000  (share a % of Gross Revenue)
– 20% to FSC or ad agency              – $ 150,000  (to coordinate ads & project)

Amount left for project coordinator(s) $ 235,000 (use / keep / distribute as needed)

Or for a larger community … 50,000 books with 250 pages of color ads @ $0.16 full page
(Total cost to advertisers: $8,000 full page color ad / $4,000 1/2-pg / $2,000 1/4-pg / $1,000 1/8-pg)

Gross Revenue collected from ads     $ 2,000,000  (50,000 books x .16/pg x 250 pgs)
– cost of books delivered in US        – $   350,000  (50,000 x $7.00 dlvd in cont. US)
Remaining funds for distribution      $ 1,650,000

Consider distributing funds amongst partners…
– 10% to city/county EMA, CERT, etc. – $ 200,000 (share a % of Gross Revenue)
– 20% to chambers, Rotarys, etc.          – $ 400,000 (share a % of Gross Revenue)
– 20% to FSC or ad agency                     – $ 400,000 (to help coordinate ads/project)

Amount left for project coordinator(s) $ 650,000  (use / keep / distribute as needed)

  • Give books to chambers, advertisers, schools, Scouts, EM, Fire, Police or Health Departments, volunteer groups, churches, businesses and others to help disseminate materials to your local communities.

Realize the above numbers are just examples and project coordinators can adjust ad rates, percentages, and revenue sharing amounts to whatever works best for your respective communities and regions.

Nothing is cast in stone so be creative with this totally customizable program, and please know we are available for conference calls to help explain this opportunity to your partners, if needed (even after hours or on weekends).

The goal is to generate excitement so businesses will line up every year to be involved in something so beneficial to their community and something so affordable ~ especially since books and ads stay in front of people year-round. And, by offering extremely discounted ad rates as shown in above examples, it allows all sizes of businesses to participate. The public will look forward each year for the latest book full of discounts and freebies from advertisers and keep this valuable tool around constantly saving money on day-to-day products and services. And consider Or consider having FSC manage a book project for your community … or combine your custom books with the iEPN opportunity.

Bottom line … when communities do this project each year the public and advertisers get fresh content and discounts, and it helps fund local first responder and volunteer groups. The previous year’s books are still useful since extra preparedness and first aid manuals can be kept in home, kits, boats, RVs, cars, lockers, and workplaces.

It’s a true Whole Community Preparedness program that generously funds nonprofits, agencies, volunteer groups, civic clubs and others while helping our nation become more prepared and resilient.

Please call Fedhealth at 1-888-999-4325 to discuss your needs or to request a free information kit … or download a free 56-page mini ebook and learn more about our Public-Private Partnership ideas at www.fedhealth.net/revenue-sharing.html.

 

Download the above overview in a 2-page PDF


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