Tornadoes 101 (tornado basics, videos and safety resources)

March 9, 2019

Most of us have seen a tornado on the news and the Internet, but a vast majority of people have never personally witnessed the power and destruction of a twister.

The U.S. averages about 1,300 tornadoes a year and Canada is ranked #2 in volume of tornadoes (averaging about 80 per year) with several high risk areas mostly in central provinces. Nearly 3/4 of the world’s tornadoes occur in the U.S. annually with a majority of them touching down in “tornado alley” across the central U. S.

But keep in mind tornadoes can occur anywhere in the U.S. — with sightings in all 50 states — and across every continent except Antarctica.

Did you know…

  • even though the National Weather Service (formerly called the Weather Bureau) has been tracking storms since 1870 … they were not allowed to use the word tornado in its forecasts for fear of panic until 1950..?!
  • According to NOAA, 2004 had a record 1,817 tornado reports in the U.S.
  • In 1974, during a 21-hour period, 148 tornadoes ripped through 13 states and 1 province between Alabama and Ontario, Canada killing 315 people.
  • Tornadoes can last for several seconds or more than an hour, but most last less than 10 minutes.
  • Peak tornado season in the southern states is March through May; in the northern states, it is late spring through early summer, but tornadoes can happen at any time of the year. Also, tornadoes can also happen at any time of day or night, but most tornadoes occur between 4–9 p.m.
  • The 1925 Tri-State Tornado rode a straight-line path for 3.5 hours across 219 miles of Missouri, southern Illinois and Indiana, making it the longest single tornado track anywhere in the world. With a mile-wide diameter it looked wider than it was tall and caused 695 deaths — a U.S. record for a single tornado — and injured thousands.
  • A waterspout is a tornado over water but isn’t recorded until it hits land.
  • The force of a tornado can strip asphalt chunks off roads, rip clothes off people and pluck feathers off chickens.

 

Tornado basics

tornado photo by noaaAccording to the National Severe Storms Laboratory tornadoes are rare and unpredictable, but NSSL admits experts don’t fully understand how tornadoes form.

Basically a tornado is a narrow, violently rotating column of air that extends from the base of a thunderstorm to the ground. Because wind is invisible, it is hard to see a tornado unless it forms a condensation funnel made up of water droplets, dust and debris. Tornadoes are the most violent of all atmospheric storms.

The most destructive and deadly tornadoes occur from supercells, which are rotating thunderstorms with a well-defined radar circulation called a mesocyclone. (Supercells can also produce damaging hail, severe non-tornadic winds, unusually frequent lightning, and flash floods.) Tornado formation is believed to be dictated mainly by things which happen on the storm scale, in and around the mesocyclone.

Learn more in below 2 educational videos and scroll down to find some free safety information about tornadoes and other severe weather topics from our IT’S A DISASTER! book and other resources.

Anatomy of a Tornado by TWC’s Jim Cantore from 2015…

 

This 2018 video by Cantore and TWC is longer but takes you inside a storm like you’ve never seen before with amazing graphics…


Safety Information

Download and share some free topics from our IT’S A DISASTER book with tips about things to do before, during and after a storm:

 

Additional Resources:

National Severe Storms Laboratory Severe Weather 101

Insurance Institute for Business & Home Safety (Tornado page)

National Geographic Tornado 101 (video)

How Tornadoes Work

Storm Prediction Center Tornado FAQ

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Looking for advertisers for Dallas-Fort Worth custom book project benefiting first responders

March 7, 2019

For 20 years Fedhealth has been customizing our 268-page books for agencies, businesses and groups across North America.

We can expand books to include pages of full color advertisements in front and back to encourage people to keep the book with them to save money on everyday items, as well as things to help them get prepared for emergencies and disasters.

And now Fedhealth Services Corp is excited to announce we’re doing our first big book project filled with ads on behalf of the U.S. First Responders Association thanks to financial support from Jägermeister.

FSC will manage and print 20,000 custom USFRA books for the Dallas-Fort Worth area around July or so, and FSC will pay 20% referral commissions to volunteers and others who refer advertisers to us that place ads in books.

Just send referrals to us and WE DO ALL THE WORK including tracking and paying commissions on ad sales.

Books will be delivered FREE to all participating advertisers based on their level of support, and FSC will print a few thousand extra copies for D/FW area first responder families.

Plus proceeds of this and future book projects benefit the U.S. First Responders Association supporting America’s Fire/EMS, Law Enforcement, active duty Military, and Veterans.

FSC will negotiate great deals and can take half down with balance due before we print summer 2019. We also will discount rates for advertisers who pay in full, offer discounts to nonprofits and government agencies, and provide several additional benefits.

Learn more about these partner / advertiser opportunities in and on USFRA D/FW area books and get the full media kit with referral program, additional advertiser benefits and more.

If you’d like to discuss ad options or if you have any potential contacts you’d like to refer to FSC for 20% commissions, please call 903-343-5191 or email info@fedhealthsc.com or visit fedhealthsc.com for more information.

And download a free 59-page ebook portion of the 266-pg book to see contents, layout, some topics, etc.


Get Ready for September 2018 National Preparedness Month

August 23, 2018

September is National Preparedness Month (NPM) when Americans are encouraged to take action to prepare ~ now and throughout the year ~ for the types of emergencies that could affect us where we live, work, and visit.

The Ready Campaign’s 2018 #NatlPrep theme is “Disasters Happen. Prepare Now. Learn How.”

Use the month to focus on your preparedness efforts for various disasters and emergencies, and encourage others to get prepared too.

Ready‘s 2018 NPM social media toolkit provides graphics, hashtags, and content that can be customized to your needs. In addition to the theme for the month, each weekly theme highlights different preparedness actions.

Help promote preparedness using these #NatlPrep tools and themes:

  • September 1-8: Make and Practice Your Plan
  • September 9-15: Learn Life Saving Skills
  • September 15: National Day of Action
  • September 16-22: Check Your Insurance Coverage
  • September 23-29: Save For an Emergency

Learn more at www.ready.gov/september.

Also consider getting our disaster preparedness and first aid manuals for your family, co-workers, customers, neighbors, events and training sessions for only $4.50 U.S. each delivered (70% off $14.99 list) on 10 copies & up and we can customize them for free!

The 266-page paperback provides quick-reference instructional bullets in 2-color format with tips on what people should think about and do before, during and after specific types of emergencies and disasters (e.g. hurricanes, hazardous material spills, nuclear incidents, active shooter scenarios, etc.), as well as how to administer basic first aid.

Fedhealth can ship red books within 24 hours of your order … plus we donate a portion of bulk book orders to the U.S. First Responders Association in support of our nation’s first responders and veterans.

Learn how to order “IT’S A DISASTER!” books (and download a free 56-page portion of it in PDF) or get our 280-page ebook in PDF for $3 U.S. at www.fedhealth.net/how-to-order.html … or call Fedhealth at 520-907-2153.

Please share these tools with others and stay safe out there, j & B


Making book text and ads interactive with Augmented Reality

June 20, 2018

We have been in the process of updating our customizable preparedness and first aid manual and plan to include Augmented Reality on some topics (e.g. CPR, Stop The Bleed, etc.) so readers can view videos and data about procedures using their smartphone or tablet.

And since our printer does AR, it would be a great complement to our custom book projects filled with ads that pay for books (and help fund our nation’s first responders.)

Augmented Reality can be used on print ads to increase engagement by…

  • Bringing a picture to life or adding video to the printed page;
  • Making content jump off the page with 3D objects and data;
  • Allowing people to interact directly with data, photos, games, shopping carts and websites;
  • Updating content, special promos, discounts and customer experiences without changing a printed trigger / ad.

Check out this short video demonstrating some AR ads:

We are exploring to determine if several topics in our book and ads would be best viewed using free apps such as Blippar, Layar, Zappar or others on smartphones or tablets … or maybe through a common AR viewer or platform that everyone could use with or without an app.

But our goal is to bridge the gap between traditional print and digital experiences to generate excitement and engagement between our readers, advertisers and whole communities.

We are soooo looking forward to stepping into tomorrow today so stay tuned and stay safe, j & B

p.s. Feel free to share your experiences with AR and printed matter below or by emailing us at info@fedhealth.net


Iceland’s Jolabokaflod (Christmas Book Flood) needs to become tradition in North America

November 27, 2017

Did you know in Iceland the best Christmas gift is a book? Icelanders have a wonderful tradition of giving books to each other on Christmas Eve and the custom is so deeply ingrained in their culture that it is the reason for the Jólabókaflóð, [pronounced yolabokaflot], also known as the “Christmas Book Flood”.

Jolabokaflod originated during World War II when foreign imports were restricted, but paper was cheap. According to Readitforward.com, Iceland’s population was not large enough to support a year-round publishing industry, so book publishers flooded the market with new titles in the final weeks of the year and citizens looked forward to perusing the book catalog similar to how kids look through toy catalogs.

Nowadays books are published and released throughout the year there, but many still continue the tradition of Jolabokaflod … and it is something we hope becomes popular in North America.

If you’d like to give the gift of preparedness this holiday season, our 266-page disaster preparedness and first aid paperback is discounted over 70% off list (or only $4.50 delivered in continental U.S.) on 10 copies or more.

And we customize books for free (even in small quantity) so you can personalize them with logos and special messages to employees, colleagues, customers, members, volunteers and local communities.

We also offer our 280-page PDF ebook for only $3.00 US (80% off list) and have a free 56-page portion of IT’S A DISASTER! that people can download and share with others.

The quick-reference easy to use manual provides instructional bullets in 2-color format with tips on what people need to think about and do before, during and after specific types of emergencies and disasters (including active shooter scenarios), as well as how to administer basic first aid.

Plus a portion of book sales benefit the U.S. First Responders Association so purchases not only help educate your loved ones and the public, but also supports our nation’s heroes.

Please share these ideas and links with others and let’s start doing this cool book giving tradition here in America! Stay safe, j & B


Resources for Sept 2017 National Preparedness Month + America’s PrepareAthon

August 5, 2017

September is National Preparedness Month (NPM) when Americans are encouraged to take action to prepare, now and throughout the year, for the types of emergencies that could affect us where we live, work, and visit.

The Ready Campaign recently released the 2017 NPM theme “Disasters Don’t Plan Ahead. You Can.” and toolkit, which includes graphics, hashtags, and social media content to help spread the word to others.

In addition to the overall theme, FEMA and the Ready campaign will be promoting different preparedness actions each week:

  • Week 1:  September 1-9 – Make a Plan for Yourself, Family and Friends.
  • Week 2:  September 10-16 – Plan to Help Your Neighbor and Community.
  • Week 3:  September 17-23 – Practice and Build Out Your Plans.
  • Week 4:  September 24-30 – Get Involved! Be a Part of Something Larger.

Learn more about National Preparedness Month at www.ready.gov/september.

disaster booksAlso consider getting our disaster preparedness and first aid manuals for your family, co-workers, customers, church members, neighbors, events and training sessions for only $4.50 U.S. each delivered (70% off $14.99 list) on 10 copies & up and we can customize them for free!

The 266-page paperback provides quick-reference instructional bullets in 2-color format with tips on what people should think about and do before, during and after specific types of emergencies and disasters (e.g. hurricanes, hazardous material spills, nuclear incidents, active shooter scenarios, etc.), as well as how to administer basic first aid.

Fedhealth can ship red books within 24 hours of your order … plus we (Bill & Janet Liebsch) will donate a portion of bulk book orders to the U.S. First Responders Association in support of our nation’s first responders and veterans.

Learn how to order “IT’S A DISASTER!” books (or our 280-page ebook in PDF) or call Fedhealth at 520-907-2153. Stay safe out there, j & B

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Need to spend FY2017 dollars by June 30? Buy custom (or red) preparedness books

June 1, 2017

If you or any agencies, businesses or nonprofits you know would like a customized version of our 266page disaster preparedness and first aid manual, we are doing a large bundled print late June 2017 for July delivery.

Our IT’S A DISASTER! bulk price is only $4.50 U.S. each (70% off list) and we customize them for free either in the print process on 1,000 units & up or with peel & stick labels on 10 copies & up.

We bundle 1,000 unit & up custom jobs together and the entire cover and title can be changed, and the first 12 pages can be personalized with local data, maps, reporting-in procedures, etc. in full color on glossy paper.

You can also add 48 to 288 extra full color glossy customizable pages for an upcharge and FSC can help manage a revenue sharing project for your agency, group and community.

Please note, if you have limited (or year-end) funds and just need a small quantity of books (10 copies & up), we can supply you with our standard red books and free labels. And we can ship red books within 24 hours of your order anytime so you don’t have to wait for a custom print.

Learn how to order books (or our ebook in PDF) or call Fedhealth at 520-907-2153


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