Google SOS Alerts can help during an emergency or crisis

July 26, 2017

Google has announced a new set of features in Google Search and Maps called SOS Alerts that activate during major natural, man-made, or humanitarian disasters.

During a crisis, people need real-time information. Whether they’re experiencing an issue on the ground or trying to understand the situation from afar, Google wants their products to give people quick access to important information—such as what is going on and where it is happening—to help them stay safe and informed.

For people using Google Search to learn more about a crisis, SOS Alerts connects them with news, maps, and whenever available, updates from local authorities, emergency resources, donation opportunities, and more—all organized in one place for easy access and sharing.

For people using Maps to find out more about a crisis, SOS Alerts provide live updates about what’s going on in the area, as well as direct access to emergency resources, such as hotline numbers.

Google Public Alerts complement SOS Alerts by helping local and public authorities communicate emergency messages specifically related to official weather, public safety, and earthquake alerts.

The tech giant developed SOS Alerts in partnership with FEMA (Federal Emergency Management Agency), the Red Cross and local emergency authorities.

The below image is an example of what a Google search result might look like in an area dealing with wildfires:

Sources: Google Crisis Response, Google blog and NextGov

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How to help others when disaster strikes

May 21, 2013

Moore Oklahoma tornado aftermath Photo: Nick Oxford-NYTSome of this appeared in our IT’S A DISASTER! .. Now what? post last summer (along with resources about the disaster declaration process, how to get assistance, etc.) … but in light of the recent disasters we’re sharing it again.

The images of disasters pull on people’s heartstrings causing those outside of the impacted area to want to do something to help. Unfortunately, sometimes this kindness overwhelms agencies and organizations trying to coordinate relief efforts so please review the following general guidelines on helping others after a disaster.

Some things you CAN do…

  • Donate money to a recognized voluntary agency since it is the single best way to help disaster survivors. Cash doesn’t need to be sorted, stored or distributed, and it allows the voluntary agency to use the donation towards the needs that most urgently need addressing. The funds can also help stimulate the local economy. Your entire donation goes towards the disaster relief since these organizations raise money for overhead expenses through separate fund drives.  A few examples of how to donate include…
  • The Salvation Army: Donate online (or learn about other Ways to Give)
  • American Red Cross: Donate online (scroll down page to see various causes)
  • Learn what to say (and not say) to victims of disaster. Check out “Loss: What to Say After the Flood, Earthquake, or Disaster from Grief Expert Aurora Winter” on PRnewswire
  • Donate blood or organize a blood drive.

tornado damage in Moore OK Photo: Paul Hellstern - The Oklahoman

Some things you DON’T want to do…

  • Don’t show up unannounced with unsolicited goods (things like clothing, miscellaneous household items, mixed or perishable foodstuffs, diapers, etc). Critical resources will be redirected from the important work of response and relief to managing what often becomes a crush of unneeded donated items.
  • Always work with a relief agency to confirm what items are needed. Do not begin collecting, packing or shipping until you have a known recipient who will accept the donation.
  • If your company wants to donate emergency supplies, donate a quantity of a given item or class of items (such as nonperishable food) rather than a mix of different items. Also, find out where donation is going, how it’s going to get there, who’s going to unload it and how it will be distributed. Without good planning, much needed supplies will be left unused.
  • If you want to volunteer your services after a disaster, listen to local news reports for information about where volunteers are needed. Please STAY AWAY from disaster areas until volunteers are specifically requested!
  • If you are needed in a disaster area, bring your own food, water and emergency supplies. This is especially important in cases where a large area has been hit since these items may be in short supply.
  • Don’t drive down to a disaster site to gawk. People who go into areas to see the destruction make it harder for everyone working to clean it up and for the people who live there.

For information on other ways to help visit www.fema.gov/volunteer-donate-responsibly

Also download some free preparedness topics from our IT’S A DISASTER!…and what are YOU gonna do about it? book about dealing with tornadoes, floods, evacuations, wildfires and more … and please share them and this post with others.


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