FSC custom book project helps fund first responders and prepare communities

Since 1999 we (Bill and Janet Liebsch) have worked with city, county, state and federal agencies, businesses, nonprofits and others across North America providing our custom It’s A Disaster! books in bulk for their respective communities.

And, for the past few years, we’ve been offering our revenue sharing ideas associated with the larger custom book option (i.e. adding extra pages for advertisements, etc.)

Many clients want to do large custom book projects for their communities, but more often than not, coordinators are too busy to take on this type of project … or, in some cases, they aren’t allowed to ~ esp. agency coordinators.

So … we recently formed a new consulting company called Fedhealth Services Corp to help facilitate and manage custom book projects that will benefit local emergency management and first responder agencies, nonprofits, businesses and the general public at large.

FSC can help your community

Basically any agency, CERT, MRC, VOAD, nonprofit or other contact can provide FSC some key contacts in their community (e.g. Chambers, Rotary Clubs, Kiwanis, LEPC chairs, EM coordinators, etc.), and we can reach out to them on that coordinator’s behalf and help manage a bulk custom book deal.

FSC can work directly with Chambers, Rotary Clubs or other business groups encouraging members to place ads inside books for pennies on the dollar. The goal is to offer discounts and freebies to local residents helping them save money year round.

The money raised can purchase custom books PLUS we will share revenue back with Chambers and other business groups / partners, local first responders and project coordinators.

We can also work with local emergency and city/county officials to ensure their preparedness messages, plans and other data for residents and businesses are included in custom books.

For example, let’s say a small city or county wants 5,000 customized books using 250 pages for coupons and discounts for the public + 50 pages for local emergency information wrapped around our 266-page disaster preparedness and first aid manual.

And the coordinator refers FSC to a local Chamber and their members pay only 16 cents per page (less than a postcard) for a color ad on glossy paper.

That means the total cost to advertisers would be $800 for a full page color ad (or $400 for 1/2 pg, $200 for 1/4 pg, or only $100 for 1/8 pg ad) that appears in all 5,000 books. Plus the Chamber (and others) will make money for helping put this deal together!

In other words… 5,000 books with 250 pages of color ads @ $0.16 per page could generate:

Benefits for Chambers and other partners

Chambers and other business groups who work with FSC on a custom book project can…

• Earn revenue back from members’ ad purchases = new profit center;

• Brand book project as a Chamber (or Rotary, etc.) sponsored whole community preparedness savings program;

• Help fund your local first responders and emergency managers;

• Promote Chamber (or Rotary Club, etc.) on a free page or 2 in book;

• Recruit new members by offering a discount on annual dues if they purchase an ad;

• Encourage members to offer discounts and freebies on day-to-day products and services;

• Generate excitement in the community since people will save so much money they will want a new book every year;

• Become a hero to your members for being involved in something so beneficial to the community and so affordable ~ especially since books and ads stay in front of people year-round. And, by offering extremely discounted ad rates as shown above, it allows all sizes of businesses to participate.

FSC can structure projects and donations back to the various groups in whatever manner works best for each community and partner.

It’s a true Whole Community public-private partnership program that generously funds nonprofits, agencies, volunteer groups, civic clubs and others while helping our nation become more prepared and resilient.

Learn more at www.fedhealth.net or call FSC at 520-907-2153 to plan out a book project for YOUR community … and let’s make a difference together!

Note: FSC will donate a portion of all proceeds to the U.S. First Responders Association.

Revenue sharing ideas for agencies, volunteer groups and others

For 16 years groups around the country have used our customizable disaster preparedness and first aid manuals to educate local communities and raise funds for local volunteers. Now we want to help clarify this concept with examples, and encourage agencies, businesses, volunteer groups, faith-based organizations, civic clubs, associations, nonprofits, youth groups and individuals to collaborate with local groups and split the ad revenues back so it benefits everyone.

The key is for an agency, organization or individual to bring all the various decision makers together then use the talents and resources of those public-private partners to do community wide book projects.

Fedhealth’s upgrade option allows groups and communities to add extra full color glossy pages that can be added to our 266-page IT’S A DISASTER! book. Personalize books with your community’s own title, logos, letters, maps, shelter data, emergency plans, special needs data and more, and reach out to your Chambers, Rotary clubs and other business groups and let their members place ads inside books for pennies on the dollar. The money raised will purchase books PLUS allow you to share revenue with local emergency management offices, first responders, volunteer groups, Chambers, Rotarys, ad agency and others as described below.

For example…

• Partner with your city and county officials and Local Emergency Planning Committee to help decide what emergency data and messages should be added to books for public education;

• Partner with your Chambers, Rotary Clubs and others and have them ask their members to advertise in books and share ad revenues back with those groups (see examples below);

• Encourage advertisers to give discounts, freebies, coupon and QR codes on day-to-day products and services to help incentivize people and save them money on supplies and daily needs like…
  o  Groceries, toiletries, batteries, toys, pet supplies, etc.
  o  Tools, storm shutters, smoke and CO detectors, alarm systems, etc.
  o  Free energy evaluations, rebate programs, discounted memberships, etc.
  o  Services like roof repair, carpet cleaning, tree trimming, haircuts, daycare, dry cleaning, restaurants, movies, lodging, car rentals, etc.

• Split ad revenues between various groups helping coordinate the project (percentages can be whatever you want them to be and given to whatever groups you decide).

Say your community wants 20,000 books with 250 pages of color ads @ $0.15 full page 

(Total cost to advertisers: $3,000 full page color ad / $1,500 half pg / $750 quarter pg)

Gross Revenue collected from ads   $ 750,000  (20,000 books x .15/pg x 250 pgs)
– cost of books delivered in US      – $ 140,000  (20,000 x $7.00 dlvd in continental US)
Remaining funds for distribution    $ 610,000

Consider distributing funds amongst partners…
– 10% to EMA, LEPC, CERT, etc.    –  $ 75,000  (share a % of Gross Revenue)
– 20% to chambers, Rotarys, etc.  –  $ 150,000  (share a % of Gross Revenue)
– 20% to FSC or ad agency              – $ 150,000  (to coordinate ads & project)

Amount left for project coordinator(s) $ 235,000 (use / keep / distribute as needed)

Or for a larger community … 50,000 books with 250 pages of color ads @ $0.16 full page
(Total cost to advertisers: $8,000 full page color ad / $4,000 1/2-pg / $2,000 1/4-pg / $1,000 1/8-pg)

Gross Revenue collected from ads     $ 2,000,000  (50,000 books x .16/pg x 250 pgs)
– cost of books delivered in US        – $   350,000  (50,000 x $7.00 dlvd in cont. US)
Remaining funds for distribution      $ 1,650,000

Consider distributing funds amongst partners…
– 10% to city/county EMA, CERT, etc. – $ 200,000 (share a % of Gross Revenue)
– 20% to chambers, Rotarys, etc.          – $ 400,000 (share a % of Gross Revenue)
– 20% to FSC or ad agency                     – $ 400,000 (to help coordinate ads/project)

Amount left for project coordinator(s) $ 650,000  (use / keep / distribute as needed)

• Give books to chambers, advertisers, schools, Scouts, EM, Fire, Police or Health Departments, volunteer groups, churches, businesses and others to help disseminate materials to your local communities.

Realize the above numbers are just examples and project coordinators can adjust ad rates, percentages, and revenue sharing amounts to whatever works best for your respective communities and regions.

Nothing is cast in stone so be creative with this totally customizable program, and please know we are available for conference calls to help explain this opportunity to your partners, if needed (even after hours or on weekends).

The goal is to generate excitement so businesses will line up every year to be involved in something so beneficial to their community and something so affordable ~ especially since books and ads stay in front of people year-round. And, by offering extremely discounted ad rates as shown in above examples, it allows all sizes of businesses to participate. The public will look forward each year for the latest book full of discounts and freebies from advertisers and keep this valuable tool around constantly saving money on day-to-day products and services.

Bottom line … when communities do this project each year the public and advertisers get fresh content and discounts, and it helps fund local first responder and volunteer groups. The previous year’s books are still useful since extra preparedness and first aid manuals can be kept in home, kits, boats, RVs, cars, lockers, and workplaces.

It’s a true Whole Community Preparedness program that generously funds nonprofits, agencies, volunteer groups, civic clubs and others while helping our nation become more prepared and resilient.

Please call Fedhealth at 520-907-2153 to discuss your needs or to request a free information kit … or download a free 56-page mini ebook and learn more about our creative ideas at www.fedhealth.net.